Word Optical Illusions in Advertising

This ad campaign for Veja Magazine not only combined words to make images but also won a Gold and two Silvers in the 2004 Clio awards.

Gold Award
Bin Laden

Dead or Alive

Silver Award
Bush

Peace or War

Silver Award
Saddam

Threat or Pretext
Castro

Tirany or Freedom
Category-Print: Media Promotion
Ad Agency: AlmapBBDO, Sao Paulo
Account Executive: Fico Meirelles, Izabella Villaca
Creative Director: Marcello Serpa
Copywriter: Sophie Schoenburg
Art Director: Roberto Fernandez
Production Manager: Jose Roberto Bezerra
Illustrator: Roberto Fernandez

Tweet